Providing Accessible and affordable life Insurance for all.
To be the most trusted and preferred insurance partner among the community deprived from life insurance protection.
Designing and distributing affordable products customized to target customers throughout the country focusing in rural areas.
Leveraging technology usage to provide differentiated service prioritizing customer satisfaction and cost effectiveness.
Creating Awareness among target communities about the importance of life insurance.
Creating environment where motivated workforce strives towards best utilization of overall resources to generate optimum result for all stakeholders within the framework of good governance and culture of compliance.
L-Loyalty: Give Personalized service to customers to gain their Loyalty
I-Integrity: Always deliver service with integrity to the customer and the country
B-Belief: Believe in ourselves to achieve our goals and Customers’ belief
E-Efficiency: Use technology and new ideas to increase overall efficiency
R-Respect: Respect our Team and our customers
T-Trust: Gaining the trust of our customer is our major Principle.
Y-Yield: We use our Guiding Principles to gain maximum Yield for the shareholders and our customers.
